编辑点评:商务英语学习必备
剑桥BEC官方备考资料,商务英语学习理想之选,全面提升商务听、说、读、写技能。附赠自学手册、BEC考试真题及157分钟音频,新东方剑桥标准商务英语教程中级学生用书第2版pdf免费版本,涵盖商务用语和商务技能,通过有针对性的指导和反复练习,帮助学生提高商务环境中的英语实际运用能力。
剑桥标准商务英语教程中级第二版电子版预览
内容简介
《剑桥标准商务英语教程:教师用书(第2版)》分为初、中、高三个级别。
本书每个单元都提供了详细的教学指导建议,方便教师备课。列示学生用书中各单元的练习与BEC考试中各题型的对应关系,使考生明确备考方向。附有学生用书中练习题的答案及BEC考试真题答案。另外,书中还包含了丰富的可影印的资料,如课堂补充活动和案例分析,并附有教学建议和答案。
本书精选了职场中常见的六大主题,如Company profiles,Production and selling等。每个主题包含四个单元。每个单元都设置了丰富的练习,培养学生在商务英语环境中的听、说、读、写各项技能。听力材料涉及重要商务话题,包含不同口音,还原真实商务语言交流情境。口语练习提供主题情境用语,模拟职场情景进行讨论,增加商务对话练习机会。阅读活动让学生通过原汁原味的英美报刊文章,熟悉时新的商业用语和商业报道。写作练习提供多种写作类型的模拟练习和写作范例,帮助学生提升商务写作能力。单词列表再现学生用书中核心商务英语词汇,并附有英文释义,方便复习与记忆。书后附有1套BEC中级考试真题,帮助学生熟悉考试题型。附赠一本自学手册,额外补充了词汇、语法、阅读、写作练习。
图书亮点
《剑桥标准商务英语教程(第2版)》(Business Benchmark Second Edition)是一套由剑桥英语教学者编著的商务英语教程,每个级别都包含学生用书(附自学手册)和教师用书各一册,互为补充。本教程围绕当前职场中常见的主题设置学习单元,涵盖商务用语和商务技能,通过有针对性的指导和反复练习,帮助学生提高商务环境中的英语实际运用能力。本教程既可用于商务英语课堂教学,也适合那些即将踏入职场或已工作的学习者使用。
目录大全
Introduction/4
Acknowledgements/6
Unitnotes with exam references and answer keys
Companyprofiles
Human resources
Unit1 Staff development and training /7
Unit2 Job descriptions and job satisfaction /10
Unit3 Getting the right job /13
Unit4 Making contact /17
Grammarworkshop 1/19
Marketing
Unit5 Breaking into the market /20
Unit6 Launching a product /23
Unit7 A stand at a trade fair /26
Unit8 Being persuasive /29
Grammarworkshop 2/32
Entrepreneurship
Unit9 Starting a business /33
Unit10 Financing a start-up /36
Unit11 Expanding into Europe /39
Unit12 Presenting your business idea /42
Grammarworkshop 3/44
Business abroad
Unit13 Arranging business travel /45
Unit14 Business conference /48
Unit15 Business meetings /51
Unit16 Spending the sales budget /54
Grammarworkshop 4/56
Change
Unit17 Social media and business /57
Unit18 Business and the environment /60
Unit19 A staff survey /63
Unit20 Offshoring and outsourcing /66
Grammarworkshop 5/68
Customer relations
Unit21 Customer satisfaction and loyalty /69
Unit22 Communication with customers /72
Unit23 Corresponding with customers /74
Unit24 Business across cultures /77
Grammarworkshop 6/79
Writing referenceanswer key /80
Exam skills andexam practice answer keys
BusinessVantage /82
Photocopiableactivities and case studies
Teacher’snotes and answer keys /86
Unit1 Activity: The training budget /102
Unit2 Activity: Responsibilities and relationships at work /102
Unit3 Activity: Management culture /104
Unit4 Activity: Body language in interviews /105
Unit4 Case study: Hello Holidays /107
Unit5 Activity: Cool hunters /111
Unit6 Activity: Publicity stunts /113
Unit6 Case study: MyOfficeChef/115
Unit7 Activity: Location, location, location: which stand is best? /118
Unit8 Activity: Quiz: Are you a good negotiator? /120
Unit9 Activity: A letter to a franchiser /122
Unit10 Activity: Business start-up game /123
Unit11 Activity: Location bingo /125
Unit11 Case study: Finding a new office /128
Unit12 Activity: Handling questions in presentations /133
Unit13 Activity: Intercultural advice /134
Unit14 Activity: Networking /135
Unit14 Case study: Conference Centre /138
Unit15 Activity: Speeding up meetings /141
Unit15 Case study: Agrodist /143
Unit16 Activity: Business travel game /145
Unit17 Activity: Traditional marketing vs. social media marketing /147
Unit18 Activity: Greening the office /149
Unit19 Activity: Managing change /150
Unit19 Case study: Fendara SL /151
Unit20 Activity: Outsourcing survey /153
Unit21 Activity: Good customer service? /154
Unit22 Activity: Designing a customer communication competition /156
Unit23 Activity: An email of apology /157
Unit24 Activity: Business gurus game /159
Comments